— Taking a New Step into the Middle East —
In October 2025, the NAMOW team visited Dubai, a global city that continues to capture the world’s attention. There, we experienced firsthand the city’s vibrant energy, refined business culture, and the warmth of its people.
Through participation in beauty and wellness exhibitions as well as company visits, we explored new possibilities for partnerships that connect Japan and the Middle East.
Following our expansion into Southeast Asia last year, NAMOW is now moving forward in earnest with business development in the Middle East. Beyond presenting the value of our flagship brand Beauté de Pivoine directly to local audiences, we also showcased a wide range of proposals that embody the “refinement” and “high quality” inherent in Japanese craftsmanship.
What sets NAMOW apart is our ability to provide flexible, tailored solutions such as OEM and private brand development. Striving for “quality that goes one step beyond expectations,” we deliver not only products themselves, but also design, storytelling, and experiential value — a truly premium solution from Japan.
