NAMOW Co., Ltd. participated in Beautyworld MIDDLE EAST 2025, one of the largest international trade fairs in the Middle East, held from October 27–29, 2025 at the Dubai World Trade Centre.
This world-renowned exhibition brings together beauty and wellness products, fragrances, and beauty accessories from across the globe, attracting an impressive 71,439 visitors this year.
NAMOW showcased its booth within the Japan Pavilion, welcoming a wide range of visitors and overseas buyers over the three-day event. The exhibition provided an invaluable opportunity to directly share the appeal of Japanese beauty technology and craftsmanship.
Following our expansion into Southeast Asia last year, this year marked a new milestone with our entry into the Middle Eastern market. Led by our flagship brand Beauté de Pivoine, we continue to pursue our vision: “Bringing the best of Japan to the Middle East, and the best of the Middle East to Japan.” Through this mutual exchange, we aim to create global value and foster deeper connections.
Looking ahead, NAMOW remains committed to strengthening its overseas business in the fields of beauty and wellness, while continuing to share the artistry and innovation of Japan with the world.
For inquiries regarding our overseas expansion business, please contact us here.
