NAMOW Participated in JETRO Seminar on the Asian Cosmetics Market
On April 23, 2025, NAMOW Inc. (Head Office: Nagoya, Aichi; CEO: Tomomi Ito) took part in a seminar hosted by the Japan External Trade Organization (JETRO), where our CEO was invited as a guest speaker.
The seminar explored the evolving landscape of the Asian cosmetics market, where Japanese products are widely recognized for their functionality, quality, and safety. While international demand has grown, the market is becoming increasingly competitive due to tightening regulations in Europe and China, as well as the global rise of Korean beauty brands.
This seminar was designed for Japanese businesses aiming to expand their reach in the cosmetics and beauty sectors. In a panel discussion viewed by approximately 400 participants, CEO Tomomi Ito shared NAMOW’s insights gained from exhibiting at trade shows such as Cosmoprof Asia Hong Kong. She discussed market reactions, the coexistence with K-beauty, the trust in Japanese products, and the importance of selecting the right local distributors.
Event Name | Current Trends and Future Outlook of the Cosmetics Market in Asia — Business Opportunities for Japanese Products |
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URL | https://www.jetro.go.jp/events/odc/e1f8f5ec10795284.html |
Date & Time | Wednesday, April 23, 2025 / 14:00–16:00 JST (Reception from 13:50) |
Format | Online (Zoom) |
Program | 14:00 – Opening Remarks: Tsutomu Fujimoto, Director, Business Development Support Division, JETRO 14:05 – Guest Lecture: “Success Factors of Korean Cosmetics in the Japanese and Global Markets” Mr. Seiji Mihara, CEO, Sophia Links Inc. 14:50 – Presentation: “Cosmetics Market Trends in Asia and JETRO’s Support Programs” Ms. Ayano Tate, Business Development Support Division, JETRO 15:10 – Panel Discussion: “Insights from Cosmoprof Asia 2024 Hong Kong” Ms. Tomomi Ito, CEO, NAMOW Inc. Ms. Rino Tokuyama, CEO, Wonder Fulbeauty Inc. 15:30 – JETRO Support Program Introduction Ms. Ayano Tate, JETRO 15:35 – Q&A Session 16:00 – Closing |
Speakers | Guest Lecture: Mr. Seiji Mihara, CEO, Sophia Links Inc. Panel Discussion: Ms. Tomomi Ito, CEO, NAMOW Inc. Ms. Rino Tokuyama, CEO, Wonder Fulbeauty Inc. (Order may vary) |
Participation Fee | Free |
Capacity | 500 participants |
We remain committed to sharing real market insights and supporting the trusted global expansion of Japanese beauty brands.

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